Rockin’ in the USA

Most people don’t know that the very first Hard Rock Cafe in the United States was opened in Jackson, Tennessee—in a shopping mall. Founder Isaac Tigrett, who grew up in Jackson, wanted to bring his restaurant back to his home town after experiencing so much success with his first location in London. While the restaurant is now long gone, much of the Hard Rock Cafe history is preserved at the Carnegie Legends Museum.

B3 was hired to help coordinate a promotion between the Hard Rock Cafe and the Carnegie Legends Museum with the goal of increasing the newsletter subscription base. We also helped with design and photography for this project.